Millions of user posts, one clear signal
The challenge
A global consumer brand had millions of product reviews and social media posts spread across a dozen platforms – but no structured way to see the emotions behind them.
What I built
An end-to-end pipeline that brings together reviews and social media posts from around ten sources and then analyzes their emotions with a custom-trained AI recognition model. A human-in-the-loop console lets the team review and adjust the results before they land in the dashboard.
The outcome
Around five million items scored and kept continuously up to date – so the brand always has a current picture of how customers feel about individual products and themes, at a fraction of the cost of doing it by hand. And because the emotional picture points straight to what to do next, it gives the client concrete activation ideas – turning pure market research into a strategic tool.
